Axe’s First Ad Campaign


Categorie: Afghanistan, Asia, Personal |

Australian TV news network ABC will be using one of my photographs from Afghanistan, seen above, in their upcoming “More than the Headlines” campaign, which will see ads plastered on 400 buses in Sydney and Melbourne. Why me? Because the Australian government makes it so hard for reporters to cover Aussie military operations, “the main libraries have limited coverage of Australians deployed overseas,” the ad guy told me.

Mostly by coincidence, I’ve covered the Australian Army in three separate war zones: in southern Iraq, where the Aussies operated alongside the British Army; in East Timor; and in Afghanistan, where Aussies are embedded in a Dutch battlegroup. See my video from East Timor below:

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(Photo: me)


5 Responses to “Axe’s First Ad Campaign”

  1. EJM says:

    This is especially ironic, considering that the ABC is Australia’s (primary) national public broadcaster.

  2. Actions Cancelled Department says:

  3. Scathsealgaire says:

    Good on ya mate.

  4. Dave Narby says:

    Great job AXE! Way to go!

  5. pain-in-the-axe says:

    nice job. i reckon the photos are what i like about this here blog. cheers.

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